Another rebrand, albeit rather smaller scale than ‘Pru’ and ‘Abrdn’. This sort of catchy name is usually thought to appeal to the young, internet savvy investor that everyone thinks they should be chasing. They’re not the ones with the money to invest, alas, and won’t usually be until they’re old enough to find this sort of name more than a tad irritating. To pick a couple of the most profitable fin serv companies, neither Hargreaves Lansdown nor St James Place have felt the need to change their names to something which no longer sounds like a solid, boring firm of solicitors or an upmarket street in London.
“Amazon invades financial services with home insurance launch”
Amazon, like Musk, and Branson before them both, can afford to try lots of stuff and fail at some.
