Another big name looking like it will be sold out is LV=, Liverpool Victoria in old money (why do these companies ditch brand names that have been around for donkeys?). Once again, their board will allegedly do very well out of the deal which is, of course, pitched as great news for policyholders, financially sound etc. etc. Interestingly enough, they wrote to tell my client, from whom I rather embarrassingly heard the news, but not to advisers, and its Christmas timing meant just a few brief trade-press mentions and not a lot of roof-top shouting. We await developments.
“Amazon invades financial services with home insurance launch”
Amazon, like Musk, and Branson before them both, can afford to try lots of stuff and fail at some.
