In the 80s and 90s, banks and building societies bought life insurance, pension companies and fund managers, took on lots of financial advisers and sold financial products by the bucket-load, by means both fair and foul, to their customers. Following the banking crash and the PPI and other scandals, they swiftly about-turned and flogged what was left. So the fact that the likes of NatWest are sniffing around Quilter, one of the biggest financial advice and fund platforms, is a big deal in every sense. And mark my cynical words, history, will, alas, repeat. As sadly, it always does.
“Amazon invades financial services with home insurance launch”
Amazon, like Musk, and Branson before them both, can afford to try lots of stuff and fail at some.