‘Need and extra shot?’ No thank you.

Sep 17, 2020 | Companies

And yet more corporate idiocy. I opened one of our trade mags, casually pulled out what I assumed was a free pen only to find my desk covered in coffee grounds. Some bright spark in a marketing department obviously thought this a good idea (‘Need and extras shot? Explore the right blend for your investment portfolio’). Although it took quite a bit of fishing around to find that Legal & General were the company I’ll now be doing my best to avoid. Or at least be asking to come over and hoover my office. Anyway. Have another two sachets from two other mags now and am awaiting the arrival of a free espresso machine in next week’s issue.

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“Nutmeg losses climb 28% after JPMorgan takeover”

“Nutmeg losses climb 28% after JPMorgan takeover”

If you’re offering cheap, online investment advice, you need volume to make it profitable. To get volume (ie lots of money), you need marketing (to get lots of people to log in and give you money). And that costs, particularly, as will inevitably be the case, most of...