“Phoenix set to buy 200-year old Standard Life brand from SLA – reports”

Feb 17, 2021 | Life Insurance

So here we go again. A supposed new broom dropped in to a big, successful, well-respected and established company, feels he has to make his mark and secure his place in history. In this case, it’s by ditching one of the best-known brand names in the business, and flogging its huge, existing book of business to consolidator Phoenix, a dumping-ground for dead and dying insurance companies. He’ll move on to greater glory in a year or two, many advisers will have moved their clients on, and no doubt some jobs in Edinburgh will have moved on. Don’t panic, it hasn’t happened yet. But we’re watching this space very closely.

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