Those city-slicker investment managers have realised that it’s not just sandal-wearing yoghurt-weavers who want to invest in ethical funds. And so both the amount of both BS jargon and imaginative thinking and marketing has moved exponentially north, as they say in EC4; and ‘greenwashing’ has become a thing. That means finding an excuse, however far-fetched, to squeeze an investment into an ethical/sustainable/positive-impact/ESG (I know) fund. Like buying shares in Coca Cola Inc. because climate change is likely to increase the demand for fizzy drinks? Look under the bonnet, is my advice.
“Wealthy Brits refocus portfolios ethically ‘with urgency'”
What big investors, like fund managers, pension funds, and in this case the ultra-rich do with their money could save the planet more effectively than any of Boris’s bikes. Sorry, maybe that was a tad cynical. But if you want big business to take notice, money talks....
