“Would your mother pay your fees?”

Dec 3, 2021 | Financial Services

I think the question for advisers should be not ‘would your mother pay your fees?’ but ‘would you be happy to charge your mother this much?’ We are, in relative terms, cheap. We charge 0.5% a year, many charge twice as much. We reduced our initial fee to 2% last year, many still charge 3%, St James Place 4.5%. When we’ve asked existing and long-standing clients if they’d prefer us to charge by the hour rather than take our fees from their investments, the answer has been a resounding ‘no’. And we’re taking on as many new clients as we can handle. So that means, I’d say, we’ve got it about right. If not, market forces (and/or you), would soon tell us. Wouldn’t they?

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“Advisers fearful of further compliance and regulation”

“Advisers fearful of further compliance and regulation”

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