{"id":5015,"date":"2021-04-26T16:35:11","date_gmt":"2021-04-26T15:35:11","guid":{"rendered":"https:\/\/www.pjamesfs.com\/?p=5015"},"modified":"2021-04-26T16:35:13","modified_gmt":"2021-04-26T15:35:13","slug":"standard-life-aberdeen-changes-name-to-abrdn","status":"publish","type":"post","link":"https:\/\/www.pjamesfs.com\/standard-life-aberdeen-changes-name-to-abrdn\/","title":{"rendered":"&#8220;Standard Life Aberdeen changes name to &#8216;Abrdn'&#8221;"},"content":{"rendered":"<p>You kind of hope that the chief exec came up with this, having heard his two year-old mispronounce where daddy works. The reality, I\u2019m sure, is that several agencies pitched, the winner had several meetings with the board, marketing and sales management, then arranged focus groups of various demographics before the new corporate image was presented to the board, who by then had spent so much on it that there was no turning back. Nice work if you can get it.<\/p>\n<p><a href=\"https:\/\/www.professionaladviser.com\/news\/4030359\/standard-life-aberdeen-changes-abrdn\" target=\"_blank\" rel=\"noopener noreferrer\">Read more here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You kind of hope that the chief exec came up with this, having heard his two year-old mispronounce where daddy works. The reality, I\u2019m sure, is that several agencies pitched, the winner had several meetings with the board, marketing and sales management, then arranged focus groups of various demographics before the new corporate image was [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[63],"tags":[856,857,760],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/posts\/5015"}],"collection":[{"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/comments?post=5015"}],"version-history":[{"count":0,"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/posts\/5015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/media\/5016"}],"wp:attachment":[{"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/media?parent=5015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/categories?post=5015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pjamesfs.com\/wp-json\/wp\/v2\/tags?post=5015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}