ESG (Environmental, Social, Governance), Sustainable, Positive Impact…apparently, it’s the jargon surrounding and complexity of ethical investments which prevents over 80% of advisers ‘integrating’ them into their business and why 54% claim they’re only relevant to specific clients. None of that makes them more complicated than pensions, surely, which pretty much all of us have ‘integrated’ into our businesses. Learn a lesson from Boris and Trump, guys. Keep the message simple. Everyone’s heard of ethical investments. So talk about ethical investments. Not rocket science, is it? Although I’m not sure rocket science is sustainable…
“Wealthy Brits refocus portfolios ethically ‘with urgency'”
What big investors, like fund managers, pension funds, and in this case the ultra-rich do with their money could save the planet more effectively than any of Boris’s bikes. Sorry, maybe that was a tad cynical. But if you want big business to take notice, money talks....
