I suspect the chairman of LV= (formerly Liverpool Victoria, another mad branding decision) wants this to disappear as much as Boris does his curtain and soft-furnishings invoices. A better chance with the latter, I’d say, if you remember what didn’t happen when they investigated the Leave Campaign. Thankfully for our industry, it seems the potential dismemberment of one of our last mutuals by offshore and other vested interests, will not go through on the nod. As had, I’m sure, been hoped. Keep watching this space.
“Amazon invades financial services with home insurance launch”
Amazon, like Musk, and Branson before them both, can afford to try lots of stuff and fail at some.