There was an interesting discussion on one of the many online forums for we advisers, on the rights and wrongs of our annual fees. This was prompted by one (not in the group) charging 1.25% of the funds they look after to provide a yearly review and gave rise to further discussion on the rights and wrongs of all sorts of ways of covering costs and making a profit. The conclusion was that much of the stuff we have to do makes what we do unaffordable for smaller and younger clients. That’s not the only reason of course that those younger potential clients will ‘turn to family and TikTok instead of advisers’. But does mean advisers are less likely to seek them out and make their services GenZ-friendly. And there’s a phrase I would never have written 10 years ago.
OK, a little financial advice business navel-gazing, but nothing new there. We’ve been receiving twice as many new enquiries in the last year or so, but far fewer are becoming clients.