“‘Millennial clients require a different style of advice'”

Apr 18, 2024 | Financial Services

Don’t we all love to pigeonhole, about as much as we hate to be pigeonholed. It’s fair to say that the majority of financial advisers’ clients fit in the ‘Boomer’ hole, those born between 1946 and 1964, with an increasing number of 1965 to 1980 Ten X-ers, who are either at-retirement or reaching the age when it’s suddenly imminent. It’s the 1981-1996 Millennials whom we should all, apparently be wooing. They’re happy to do a lot of stuff online, although not as happy as the next lot, Gen Z, for whom it will go without saying and be second nature; and they’re more likely to want to invest ethically, too. Well, I don’t know. People are people, and there are as many ‘let someone else save the planet, I just want to make money’ types amongst 40 somethings as there are in the next layer; and vice verse. And yes to the more Zooming and Teams-ing; but again, just as many want to put both a face and a body to a name. Remember, it’s not just the over-60s who are buying all those vinyl records.

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“Advisers fearful of further compliance and regulation”

“Advisers fearful of further compliance and regulation”

We know, of course we know, that regulation is, or at least should be a ‘good thing’. If those who need or should seek advice can be confident that they’ll be told the right thing, that someone has looked at those ’too good to be true’ investments before they’re allowed to take your money; or, in the case of a Woodford, while they’re raking it in to make sure it’s going where it’s supposed to.