To us, hybrid advice means seeing people online as well as in person from time to time; quite a few actually prefer it that way! To the big companies moving in to this trendy, catchphrasey area, it’s going to be a more structured, moneysaving affair; albeit disguised as a way to bring financial advice to the masses. They talk about a ‘digital journey’ for those with ‘simple, straightforward needs’. Which translates as ‘you’ll only get to talk to a human being if it’s worth our while’. ‘There’s a telephone appointment available at the end of April, or you can come to the surgery and see a doctor sometime in the New Year…’ Sound familiar?
“Hybrid Advice: Do The Numbers Stack Up?”
Hybrid advice has become a buzzword in our business, and the problem is it means different things to different people.
