“Wealth manager challenges market with ‘fair’ advice fee”

Jan 15, 2020 | Investments

Apparently 6 million of the unadvised would be willing to pay for financial advice if they thought the price was ‘fair’. Trouble is, one man, woman or gender-unassigned person’s ‘fair’ is another’s ‘do me a favour, mate!’ Is ‘for free’ fair? Apparently not, as yet another ‘robot adviser’, Moola (me neither) has gone out of business this week. Is the £500 for ‘investors willing to receive advice digitally or over the ‘phone’ fair? I’d say not, as Dr Google is just as easy and free. And you need a lot of £500s to build a viable business…

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